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Mind Pump: Raw Fitness Truth

MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health. No fitness institution or fitness "truth" is safe from their quick wit and over 40 years of combined experience in the fitness industry. Produced by Doug Egge. Find Mind Pump and the Mind Pump hosts on Instragram @mindpumpmedia, @mindpumpsal, @mindpumpadam, @mindpumpjustin & @mindpumpdoug and at mindpumppodcast.com. Get expertly programmed Mind Pump training protocols at mapsfitnessproducts.com
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Mind Pump: Raw Fitness Truth
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Now displaying: Page 1
Mar 29, 2018

In this episode, Sal, Adam & Justin speak with John Wolf, Onnit's Chief Fitness Officer. John has a fascinating and compelling story of overcoming obstacles and finding his salvation through fitness. While John was at Mind Pump Studios he shot some instructional steel club and steel mace videos with Justin. You can find them over at Mind Pump TV (YouTube).

Learn more about John at @coachjohnwolf on Instagram.

  • The only way we deliver content is at the gym. The importance of the consumer experience and how ONNIT delivers their products/programs. (2:57)
  • I got into fitness as a way to improve myself when I was at my lowest. John tells the story of growing up as a “street pharmacist,” losing close family members and the moment he got mind fucked. (11:25)
  • My perspective was altered by how these good people left. How losing those close family members shook him to his core and built his walls up. (19:24)
  • Mr. Sensistivo. John expresses the power of transparency and how he always aims to be authentic. (24:00)
  • Foundation to my perspective. His path to unconventional training methods and the various practices he did in between. (26:06)
  • My dream wasn’t to serve upper 20%, it was to change lives. (31:49)
  • The top of a short list. The path to ONNIT and how he set himself apart by doing shit no one had seen before. (36:21)
  • John explains his knowledge of the history of kettlebells and Indian clubs (45:30)
    • The stuff that works, sticks!
  • What products excite him currently? (58:15)
  • I’m one of the four horsemen. He shares if there has been any pushback with ONNIT when he collaborates with people outside the company. (1:02:44)
  • The marketing arm is the stickiness of the brand. (1:07:15)
  • Unconventional leadership. He breaks down the 4 C’s of hiring and having the right core group to build character within a team. (1:10:50)

Related Links/Products Mentioned:

Featured Guest/People Mentioned:

Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com.

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Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates.

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Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts!

Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

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