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Mind Pump: Raw Fitness Truth

MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health. No fitness institution or fitness "truth" is safe from their quick wit and over 40 years of combined experience in the fitness industry. Produced by Doug Egge. Find Mind Pump and the Mind Pump hosts on Instragram @mindpumpmedia, @mindpumpsal, @mindpumpadam, @mindpumpjustin & @mindpumpdoug and at mindpumppodcast.com. Get expertly programmed Mind Pump training protocols at mapsfitnessproducts.com
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Mind Pump: Raw Fitness Truth
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Now displaying: Page 1
Oct 19, 2020

In this episode, Sal, Adam & Justin speak about how to grab people's attention and build a social media following with author Brendan Kane.

  • Why you have to have a hook to get someone to stop. (3:47)
  • Content is king. (7:44)
  • The formula behind the hook. (9:50) 
  • The misconception if you have one million followers you have millions of dollars. (24:40)
  • How to understand the difference between what people want and what people need.  (27:53)
  • New Media versus Old Media. How to win attention. (31:25)
  • When you are looking to scale, go where the traffic is, don’t create it from scratch. (34:00)
  • The power of brand advocates. (37:16)
  • The strengths and weaknesses of each social platform. (38:50) 
  • Dissecting the Mind Pump advertising strategy. (44:40)
  • The BIG tradeoff between motivation and action taking place. (48:50) 
  • The potential of podcasts. (54:33) 
  • Understanding that people perceive the world in different ways. (1:03:12)
  • Why he believes Facebook will never die. (1:06:15)
  • The most common mistakes content creators make. (1:09:28)
  • The psychology behind elections and social media. (1:12:20)
  • How communication is math. (1:20:09)
  • The characteristics of the “perfect” client. (1:21:45)
  • Why he likes to help people grow. (1:24:01)
  • Can you grab attention and can you maintain it? (1:26:10)

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