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Mind Pump: Raw Fitness Truth

MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health. No fitness institution or fitness "truth" is safe from their quick wit and over 40 years of combined experience in the fitness industry. Produced by Doug Egge. Find Mind Pump and the Mind Pump hosts on Instragram @mindpumpmedia, @mindpumpsal, @mindpumpadam, @mindpumpjustin & @mindpumpdoug and at mindpumppodcast.com. Get expertly programmed Mind Pump training protocols at mapsfitnessproducts.com
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Now displaying: Page 1
May 6, 2019

In this episode Sal, Adam and Justin talk with Mike Cessario, co-founder and CEO of Liquid Death, a water brand disrupting the bottled water market. Liquid Death is a new Mind Pump partner so please go out and support at liquiddeath.com!

  • Inventing the viral video: How brands use marketing to get attention, being authentic & MORE. (3:34)
  • Why fun can be healthy. (9:42)
  • Disrupting the industry and saving the planet at the same time. (17:35)
  • How long have they been in business, what kind of traction are they seeing and what was their strategy in the beginning? (21:37)
  • What are the biggest hurdles he sees that they will have to overcome? (32:12)
  • Not just a marketing gimmick: Getting the masses to purchase their product. (34:41)
  • Wanting to operate with the ‘small brand’ mentality. (37:40)
  • What interests him the most among the various platforms? (43:55)
  • ‘Death to plastic’ and why recycling CAN be cool. (46:10)
  • What are some paradigm shattering moments that he has experienced? (52:07)
  • The new world of marketing. (55:09)
  • What are the next moves for the brand? (1:01:53)
  • Why at the end of the day it’s all about honesty and authenticity.  (1:05:38)

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