772: Drew Canole- Behind the Scenes at Organifi

In this episode Sal, Adam & Justin speak with Organifi founder, Drew Canole. Drew overcame tremendous challenges as a child as well as personal demons to build a multi-million dollar company in just over 3 years. He has a fascinating story, one of struggle and dogged determination that has led to a very high level of success, not only in business but in his personal life.

With Organifi, Drew has focused on building a company that would provide the highest quality products and value to consumers. You can get these excellent products at organifi.com/mindpump, use the code "mindpump" for 20% off.

• Creating a Culture for Success. Drew explains the tagline, “We are in this together.” (6:12)
• I Was Chasing Money. His early jobs, allowing the ego to take over and the person who jump-started his transformation. (9:53)
• You Are the Average of Your 5 Closest Friends. Drew shares a dream he experienced and how it changed the course of his life. (13:45)
• A Series of Traumatic Events. He openly shares his troubling upbringing and why “You are enough.” (18:14)
• The practices he implements every day to set his life up for success. (22:37)
• How as an entrepreneur you need to live outside your head. (27:40)
• He explains how money has no power in the present. (29:27)
• The non-negotiables in his relationships. (31:00)
• His Love Language and definition of a male. (36:15)
• The most important lessons he learned from his parents. (42:00)
• We Like to Stay in Our Lane. The core values of Organifi and how the separate themselves in an oversaturated market. (44:00)
• I am motivated by impact, not money. Why he doesn’t sacrifice quantity for quality when it comes to his products. (47:40)
• Compare vs. Connecting with other people. (51:40)
• Creating a Life for Himself. His daily routine and how he balances work and life. (53:15)
• What are the biggest challenges and fears he sees with the growth of the company? (56:20)
• The Deep Impact of Podcasting and how does the company deal with the ever changing algorithms of the social media platforms. (1:02:00)
• The Brilliance of being a Renaissance Man. (1:04:40)

Related Links/Products Mentioned:

• Ashwagandha for Male Infertility
• The Universal Hot vs Crazy Matrix - a Man's Guide to Women – YouTube
• The Five Love Languages : The Secret to Love that Lasts - Book by Gary Chapman
• The Science of Getting Rich - Wallace D. Wattles
• Clinical Trial Reports: Green Juice Improves Blood Pressure
• clinical trials - Organifi Green Juice
• Amazing Grass ®
• Onnit: Brain, Workout, and Health Supplements
• The E-myth, why most businesses don't work and what to do about it - Book by Michael E. Gerber
• 19 Crimes
• Left Brain, Right Brain: Facts and Fantasies - NCBI – NIH
• Brain, Mind, and Body: Interactions with Art in Renaissance Italy

Featured Guest/People Mentioned:

• Drew Canole (@drewcanole)  Instagram/Twitter
• Drew Canole | Facebook
• FitLifeTV – YouTube
• Organifi
• Shanna Mota (@shannamota) Instagram
• Paul Chek (@paul.chek)  Instagram

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