563 1/2: Drew Canole Founder of Organifi [Bonus Episode]

In this Bonus episode, Sal, Adam & Justin speak with Drew Canole, founder and CEO of Organifi, Organifi is an organic supplement company and Drew shares a very interesting story on how he founded the company. As you may know, Mind Pump has been very critical of supplements, especially the industry's push to consume excessive protein, the use of artificial sweeteners and supplements that do not contain what they are advertised to contain. The position of Mind Pump is (and always will be) to get your nutrition from whole, natural, well sourced foods but the reality is, not everyone eats strictly with nutrition in mind every single day. This is where supplementation can come in and this is why Mind Pump forged a relationship with Organifi. Organifi offers certified organic greens, protein, turmeric and probiotics that are tested for purity and of the highest quality. Please check out their site at www.organifi.com and try out their products. Use "mind pump" at checkout for 20% off. There is absolutely no risk as Organifi offers a 60 day money back guarantee. We appreciate your support in helping Mind Pump with this relationship. By purchasing Organifi not only do you get excellent quality products but you are helping Mind Pump.

• Guys talk about the behind the scenes process of working out partnership with Organifi (0:00)
• Guys talk with Drew about what got him started in this industry (7:30)
  • His own transformation
• Where did he get his information from? What to go after and what would help people? (12:28)
  • Let food be thy medicine
• When did your products first hit the market? (14:00)
  • November 2013
• What made him go the organic route? (15:35)
  • What would he take or his family
  • Want to put the best products out there
  • Integrity
  • Mother nature’s medicine
• Guys talk about their idea to create own line/partnership (18:35)
• How do they source their products? (21:56)
  • Best supply coordinator
  • Monk Fruit
  • Real Food Extracts
• Why did he go the plant-based route with their protein powder? (27:45)
  • Drew had a bout with gout in early 30’s
• Their products are on the higher end of cost. Why are they more expensive than their competitors? (31:05)
  • Way crops are managed
    • Tested
    • Did own clinical trials
  • Whole food vitamins cost
  • Worth every penny when it comes to your health
  • 60-day money back guarantee
• How deep is their recipe list? (37:20)
  • Wellness Wednesday
  • 3 holistic nutritionists on staff
• What has been his strategy for growth? (38:30)
  • Accelerate other leaders in his business
  • Create a club
  • Give local discounts
  • Sponsoring different podcasts
    • Influencers 

Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Got a beard? Condition your beard with Big Top Beard Company’s natural oils and organic essential oil blends to make it not only feel great but smell amazing! Get Big Top Beard Company products at www.bigtopbeardcompany.com, code "mindpump" for 33% off. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts!