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Mind Pump: Raw Fitness Truth

MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health. No fitness institution or fitness "truth" is safe from their quick wit and over 40 years of combined experience in the fitness industry. Produced by Doug Egge. Find Mind Pump and the Mind Pump hosts on Instragram @mindpumpmedia, @mindpumpsal, @mindpumpadam, @mindpumpjustin & @mindpumpdoug and at mindpumppodcast.com. Get expertly programmed Mind Pump training protocols at mapsfitnessproducts.com
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Mind Pump: Raw Fitness Truth
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Now displaying: Page 1
Feb 21, 2022

In this episode Sal, Adam & Justin speak with Mike Matthews about the realities of the supplement industry and his new book Muscle For Life.

  • How did the supply-chain shortage affect Legion? (2:42)
  • Why Facebook ads are NOT what they used to be. (5:42)
  • The value of the brand factor. (10:38)
  • The importance of timing. (12:46)
  • The dirty tricks behind how the supplement industries sell products. (16:27)
  • Is the market getting better or worse with weeding out the bad actors? (24:54)
  • The common marketing ploy of taking research and using it to build profits. (34:50)
  • The standards that Legion holds to. (37:38)
  • His predictions on creatine. (45:35)
  • How does Mike structure and scale his Limited Liability Companies (LLCs)? (57:27)
  • The details behind Mike’s latest book and who it is for. (1:05:42)
  • How a good coach will meet someone where they are at. (1:11:45)
  • Mike’s process of analyzing data and distributing it to the masses. (1:13:28)

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