In this episode, Sal, Adam & Justin detail why before & after photos should be eyed with suspicion.
- The origins of the before & after photo. (1:40)
- The psychology behind why the formula works. (4:00)
- Why Mind Pump doesn’t use before & after photos. (6:23)
- Five Reasons Why Before & After Pictures Are Bullsh*t.
- #1 – Sell the visual, rather than the full story. (8:10)
- #2 – Preach the outcome, rather than the journey. (13:13)
- #3 – Encourage people to compare themselves to others. (17:47)
- #4 – Pray on your insecurities and sell you the solution. (21:14)
- #5 - The most consistent results DO NOT happen in 30 days. They come much later. (25:49)
- Breaking down SHREDZ and how they manipulated their transformation photos. (30:42)
- How to manipulate the pump to sell your product. (36:34)
- Why Mind Pump encourages you to unfollow anyone using their body to motivate you to get into better shape. (41:04)
Related Links/Products Mentioned