In this episode Sal, Adam & Justin speak with Aly Orady, the CEO & founder of Tonal.
- How is Tonal worth as much as a technology company?! (1:50)
- A look behind the metrics of the average Tonal customer. (4:36)
- What is Tonal and why do people use it? (7:22)
- Why Sal is skeptical of the consistency model. (10:48)
- How they use the data to personalize the workout. (13:21)
- What are they doing to customize the Tonal experience for the individual? (16:16)
- Where does he see the business most vulnerable? (19:37)
- How do they recruit their coaches and educators? (27:39)
- At what point do they get scared about people falling off? (29:47)
- Have they run into any supply chain/demand issues? (33:49)
- How they are investing into scaling their business. (39:30)
- Does he see this turning into a performance piece of equipment for athletes? (42:11)
- Why he believes the resistance is more than adequate. (44:29)
- How does he deal with the safety aspect? (46:14)
- The moment he knew he had something here. (48:52)
- When was the initial release to the public? (53:00)
- Does he see the trend of at-home workouts changing with gyms opening back up? (54:41)
- The importance of strength training. (57:07)
- The value of storytelling when it comes to marketing. (1:00:02)
- Why being the CEO is the best job in the world. (1:02:48)
- What has he learned during this whole process? (1:04:55)
- Why if it was easy, he wouldn’t do it. (1:07:33)
Featured Guest
- Aly Orady (@aorady) Instagram
- Tonal
Related Links/Products Mentioned