842: The Steve Jobs of Fitness- Mark Mastrov

In this episode, Sal, Adam & Justin speak with 24 Hour Fitness founder and the man behind UFC, Hardcandy and a multitude of other successful gyms... Mark Mastrov. This is a very fun episode as the boys worked for Mark at the beginning of their fitness careers and have a high level of respect and admiration for him. Mark shares how he got his start and built 24 Hour Fitness into a $1billion+ empire as well as other fascinating stories, many of which he has never shared anyplace else. Enjoy!

• Creating rock stars from the ground up. (9:05)
• How did he figure out how to turn gyms into a successful business model? (10:07)
• When did EFT come into effect? How important is it NOW to be successful? (14:35)
• What was the scaling process like? (18:55)
• When did the partnership with Nautilus begin? The story of how 24 got their name. (20:35)
• What were the growing pains like scaling from 1 gym to multiple? (22:30)
• From a verbal agreement, to dropping bombs. How did the merger happen between 24 Nautilus and Ray Wilson Family Fitness? (24:13)
• What is it like to merge company cultures? (27:50)
• Walking billboards. How did he have the foresight to create the personal training model? (30:45)
• How his mantra “If everyone is doing well, I’m doing well” was the key to his success. (33:00)
• Sal reflects on his first meeting with Mark. (35:00)
• The Steve Jobs of Fitness. How he developed the culture through his leadership and created the saying “bleed purple” with his employees. (37:20)
• The transition from his reign to the Carl Liebert era. (40:15)
• What is his take on the Costco Model? The importance of price point and is having the cheapest membership the best way to go. (51:00)
• His take on CrossFit and comparison to Curves. (54:00)
• Why you always keep your enemies close. The TRUE STORY on his exit from 24 Hour Fitness. (55:20)
• The importance of leadership and culture to create customers for life. (1:02:00)
• How satisfying is it to be competing with 24 Hour Fitness now? (1:04:40)
• What is the strategy now behind his umbrella of fitness gyms? (1:06:43)
• What drives him to continue to grow and expand? (1:12:43)
• What are the strongest bonds/relationships that have had the biggest impact on his career? (1:16:05)
• Where does he see the biggest growth opportunities now? (1:18:25)
• His take on nutrition and its impact on his life. (1:21:00)
• What is his take on social media as a marketing platform? (1:23:45)
• Mark Mastrov, Owner of Sacramento Kings. (1:28:25)

People Mentioned:

• Gene Heckerman (@SGPGene)  Twitter
• Carl Liebert (@c3hoosier)  Twitter
• Cristiano Ronaldo (@Cristiano)  Twitter
• Lorenzo Fertitta (@lorenzofertitta)  Twitter

Related Links/Products Mentioned:

• CheckFree Corporation
• Big Tex Gym: Train Like You Mean It
• Crunch Fitness | No Judgments
• Crunch Partners with Cristiano Ronaldo to Open Gyms in Spain
• UFC Gym's Mark Mastrov says new training centers target "blue-collar" types
• Peloton ®
• How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease - Book by Gene Stone and Michael Greger
• Generosity Water: pH10 Alkaline Water
• IGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us - Book by Jean Twenge
• Mark Mastrov Discusses New Ownership of NBA's Kings

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