1717: Why Before & After Pictures Are Bullsh*t

In this episode, Sal, Adam & Justin detail why before & after photos should be eyed with suspicion.

• The origins of the before & after photo. (1:40)
• The psychology behind why the formula works. (4:00)
• Why Mind Pump doesn’t use before & after photos. (6:23)
• Five Reasons Why Before & After Pictures Are Bullsh*t. 
• #1 – Sell the visual, rather than the full story. (8:10)
• #2 – Preach the outcome, rather than the journey. (13:13)
• #3 – Encourage people to compare themselves to others. (17:47)
• #4 – Pray on your insecurities and sell you the solution. (21:14)
• #5 - The most consistent results DO NOT happen in 30 days. They come much later. (25:49)
• Breaking down SHREDZ and how they manipulated their transformation photos. (30:42)
• How to manipulate the pump to sell your product. (36:34)
• Why Mind Pump encourages you to unfollow anyone using their body to motivate you to get into better shape. (41:04)

Related Links/Products Mentioned

• December Promotion: MAPS HIIT and MAPS SPLIT 50% off! **Promo code “DECEMBER50” at checkout**
• Visit Paleo Valley for an exclusive offer for Mind Pump listeners! **Promo code “Mindpump15” at checkout for 15% discount**
• The Key to Fitness Success is Self-Love – Mind Pump Blog
• Workout Because You Love Yourself Not Because You Hate Yourself – Mind Pump Blog
• SHREDZ CEO FIRES DEVIN PHYSIQUE AFTER PHOTOSHOP SCANDAL
• Mind Pump #892: Rich Gaspari
• Mind Pump Podcast – YouTube
• Mind Pump Free Resources

People Mentioned

• Rich Gaspari (@richgaspari)  Instagram