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Mind Pump: Raw Fitness Truth

MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health. No fitness institution or fitness "truth" is safe from their quick wit and over 40 years of combined experience in the fitness industry. Produced by Doug Egge. Find Mind Pump and the Mind Pump hosts on Instragram @mindpumpmedia, @mindpumpsal, @mindpumpadam, @mindpumpjustin & @mindpumpdoug and at mindpumppodcast.com. Get expertly programmed Mind Pump training protocols at mapsfitnessproducts.com
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Now displaying: Page 1
Jun 10, 2021

In this episode Sal, Adam & Justin speak with Aly Orady, the CEO & founder of Tonal.

  • How is Tonal worth as much as a technology company?! (1:50)
  • A look behind the metrics of the average Tonal customer. (4:36)
  • What is Tonal and why do people use it? (7:22)
  • Why Sal is skeptical of the consistency model. (10:48)
  • How they use the data to personalize the workout. (13:21)
  • What are they doing to customize the Tonal experience for the individual? (16:16)
  • Where does he see the business most vulnerable? (19:37)
  • How do they recruit their coaches and educators? (27:39)
  • At what point do they get scared about people falling off? (29:47)
  • Have they run into any supply chain/demand issues? (33:49)
  • How they are investing into scaling their business. (39:30)
  • Does he see this turning into a performance piece of equipment for athletes? (42:11)
  • Why he believes the resistance is more than adequate. (44:29)
  • How does he deal with the safety aspect? (46:14)
  • The moment he knew he had something here. (48:52)
  • When was the initial release to the public? (53:00)
  • Does he see the trend of at-home workouts changing with gyms opening back up? (54:41)
  • The importance of strength training. (57:07)
  • The value of storytelling when it comes to marketing. (1:00:02)
  • Why being the CEO is the best job in the world. (1:02:48)
  • What has he learned during this whole process? (1:04:55)
  • Why if it was easy, he wouldn’t do it. (1:07:33)

Featured Guest

  • Aly Orady (@aorady)  Instagram
  • Tonal

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